The Architect
Hello! I'm Zac Zadell, a software engineer and digital solutions consultant based in Portland, Oregon. My journey in technology began when I wrote my first lines of code at age 8, eventually leading me to over two decades of building systems for giants like Nike, Facebook, and Unity.
Currently, as the founder of Zadell Consulting, I help businesses leverage modern web architectures and AI to create impactful digital solutions that don't just work—they resonate.
The Arsenal
- λ Next.js & React
- λ AI & Neural Logic
- λ Cloud Architecture
- λ Process Automation
- λ Digital Strategy
About the
Strange Loop
"I wonder if I've been changed in the night? Let me think: was I the same when I got up this morning?"
The Creative Philosophy
In an age of AI-driven precision and the silent approach of AGI, I believe we crave the tactile imperfection of the human touch. This digital space is a deliberate return to the "analog" soul of computing—a fusion of rigorous code and the woodcut whimsy of a simpler era.
The theme draws from two pillars of paradoxical thought: Lewis Carroll's Alice in Wonderland and Douglas Hofstadter's Gödel, Escher, Bach. I see GEB not just as a book on logic, but as a mirror for our modern age—a reminder that intelligence is a beautiful, recursive, and ultimately human strange loop.
While I build with the most advanced tools of our time, I believe the future belongs to those who can weave the efficiency of the machine with the unmistakable "ink-smudge" of human creativity.